GM merges BrightDrop and Chevrolet for Electric Van sales

General Motors (GM) plans to add its electric van brand, BrightDrop, into the Chevrolet lineup in a move aimed at strengthening its position in the rapidly growing market for zero-emission commercial vehicles. The move is designed to tap into Chevrolet’s broad dealer network and help sell BrightDrop electric vans.

(Image: BrightDrop – gmenvolve.com)

Chevy dealer network sees expanded reach

Bringing BrightDrop under the Chevrolet umbrella also gives GM access to one of the largest and widest established dealer networks in automotive. This integration makes them available to all Chevy dealerships (at least those set up for commercial vehicle sales, anyway). It is believed the wider availability of these electric vans will have a huge effect on sales volume, as it allows more businesses to quickly get their hands-on pure EV commercial vehicles.

Boosting brand trust and recognition

Brand trust is critical for companies investing in electric vehicle fleets. The idea is not only to create a backbone for GM, but also add clarity by bundling some things together that were becoming nebulous because of the way they stretched them out now as BrightDrop was always difficult for brand recognition on its own. Long is what Chevrolet has been around for in the automotive industry. Integrating BrightDrop and Chevrolet should help GM win over commercial customers who may be more comfortable buying electric vehicles from a brand they are already familiar with.

(Image: BrightDrop van – gmenvolve.com)

Rebranding of BrightDrop vans

The BrightDrop Zevo 400 and Zevo 600 models will automatically be re-rebranded as the Chevrolet BrightDrop 400 and 600 in an integration. Like the gasoline and diesel variants, these electric vans will deliver more of the same with previous claims from Zevo saying that up to 272 miles could be expected by selecting a battery configuration. A rebranding effort under Chevrolet is sure to bring increased marketability and customer acceptance, as well.

Greyhound also sets target for the fleet market

The Business Today report cites initial projections from GM that BrightDrop is expected to generate $1 billion in revenue through the end of 2023, at which point delivery companies will undoubtedly be sold out of their gourds just like everybody else. But sales have been slower than expected, with only about 500 units finding buyers in 2023 and around 750 sold through the first half of this year. By adding BrightDrop to Chevrolet, GM is looking forward to putting up a better competition against its rivals in the fleet market and repeating what rival Ford has achieved.

Conclusion
GM has been working to grab a bigger slice of the electric commercial vehicle market, and integrating BrightDrop within Chevrolet is part of that broader push. GM is well-positioned to see greater sales and better serve commercial customers through the broad dealer network that Chevrolet provides, which already has a wide reach in local markets. GM Embarks on Electric Vehicle Course General Motors clearly In for the long haul so it seems in electrified transportation

Source / Header  : GMenvolve.com

Re-written by : Umar Javed

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