A platform that advises the buyer and earns from the dealer has a structural conflict of interest. Most platforms handle that with small print. We handle it with a published limit on what we are allowed to earn.
Version 0.2 · last changed 30 July 2026 · annex to every dealer agreement
This charter is not marketing copy. It is a set of rules that demonstrably caps our earning capacity — and that is exactly why it is credible. A platform that earns per advert or per margin cannot adopt it without blowing up its own model.
We publish it because a promise that only lives in a contract cannot be checked by a dealer. What is written here, you can hold us to.
We take no vehicles into ownership, not on consignment, and not through a related entity. We are not a trader and will not become one. The dealer keeps ownership of the car and of the stock risk — and therefore also the margin.
We receive the same amount regardless of brand, model, price, fuel type, purchase form or dealer. No percentage of the transaction, no scale by vehicle value, no bonus per brand, no paid placement in advice results.
A brand or dealer cannot buy a better position in our advice. For any amount.
Full hand-over: contact details, the original search question, vehicles viewed within their stock, the advice trail, and the reason the customer did or did not convert. Unfiltered, not delayed, not rationed as an upsell product.
We never resell one dealer's lead to another dealer — not as a lead, and not as an aggregated product from which the individual lead can be traced.
my.evtrader may advise a customer on an alternative that differs from their original choice. Under three conditions:
Visible deviation is defensible. Invisible deviation is re-brokering, and we do not do that.
If the sensible outcome is that the customer keeps their current car, or waits, or should not go electric, we say so. Even when it earns us nothing.
A customer can acquire a car through us in two ways: from a connected dealer, or by us sourcing it from auction on their behalf. Both are legitimate and suit different buyers — one wants certainty and a point of contact, the other the sharpest price and has patience. What we earn on those two routes is not equal. Therefore:
Rule 2 caps our fee per car; rule 6 does the same per route. Without this rule the second route would be a hole in this charter — we could steer towards whatever pays us most without breaching a single other rule.
This charter limits our revenue models but does not rule them out. What is permitted is set out explicitly, to prevent the rules being quietly stretched later.
| Allowed | Condition |
|---|---|
| Fixed subscription for dealers (dashboard, market insight) | Price independent of stock value or brand. Listing itself is and stays free and unlimited. |
| Fixed fee per confirmed transaction | Identical amount for every car and every dealer |
| Brand campaigns and display advertising | Exclusively outside the advice flow; never in or next to advice results |
| Referral to adjacent services (charging, insurance, finance, energy) | Fixed fee per referral, equal for all providers, visible to the user |
| Sale of aggregated market data | Only non-traceable, and never one dealer's stock or performance data to a competitor |
The large portals earn from visibility. The more uncertain the buyer, the more searches, the more leads, the more revenue. Their interest is therefore not that the customer finds the right car quickly.
Ours is — because we earn the same on a cheap car as on an expensive one, and earn nothing from a customer who searches wrongly four times.
That is not a company philosophy. It is arithmetic, and anyone can check it.
Are you a dealer and would you like to know what this means for your leads in practice? Ask directly — we answer quickly.
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